It's in the Bag

And on top there should be a cherry.............maraschino
Addendum 6/8/13: This new Blu-Ray reissue IS the preferred non-voiceover version, read on.

Where to start? First, there are two versions of this hysterical farce but one of the versions is severely hampered by Fred Allen's voice overs through many of the best comedy segments. The other, and I'm guessing, "original" version involves no voice overs and this version is an unmitigated classic for which we can give a big thank you to producer Jack Skirball.

It's in the Bag is one of the screwiest comedies ever. It's the story of Fred F. Floogle(Fred Allen)an unsuccessful flea circus exhibitor and his madcap family; devoted and wholly unsatisfied wife Eve(Binnie Barnes), soon-to-be-bride daughter Marion(Gloria Pope) and genius son Homer(Richard Tyler)who is given many of the best lines though there are zillions of funny lines and millions of gags in this one-of-a-kind romp. Exterminator(Robert Benchley)is determined to not let his son Perry Parker(William Terry) marry...

One of Radio's better Movies
There have been numerous attempts at fashioning movie vehicles for radio stars:most of them failed to work,or work consistently well,but It's In The Bag is something of an exception.Starring Fred Allen-who had a great face for radio-and featuring cameos from Jack Benny,Robert Benchley,Don Ameche,Rudy Valee,and William Bendix,this is a simple,plot-driven movie packed full with in-jokes and tried-and-tested routines.Mel Brooks would return to the source material - a Russian short story - for the 1970 movie The Twelve Chairs,but the pretentiousness of that version is missing here.If you like Benny(who is on fine form) and Allen(who is at his most appealing,or least unappealing,depending on your perspective)then It's In The Bag is well worth a look.

It's in FRED's Bags!
It's a shame that only a chosen few REALLY KNOW who Fred Allen is. In the 1940's his popularity was that of names we still cite today - Jack Benny, Abbott & Costello, etc.

But in his day Fred's radio program was incredibly popular, as well as his "fued" with Jack Benny. If you love old radio, or old time comedy you will enjoy IT'S IN THE BAG. Fred Allen was, as still is, one of the smartest writers of comedy there was - even today great legends such as Mel Brooks and George Carlin cite his influence.

One drawback with the film is that to get all the jokes you will need to be familiar with "the age" when the film was released since some of Fred's jokes are dated (commentary about crowded theaters comes to mind), but some of the jokes are just as fresh today as they were 56 years ago (commentary on how relatives get in the picture, why do we need to watch credits, psychoanalists, etc.)

In some ways it's a very "da-da-ist" film -as in the vein of...

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